A reference manual(s) and workbook(s) will be designed and customised to satisfy your specific experiential learning requirements.
However, for illustrative purposes, a reference manual supporting the above could be as follows:
| What is Management? |
3 |
| Developing Organisation Strategy |
11 |
| Business Strategy & Marketing: An Overview |
34 |
| Appendix 1 - STEEP Technique |
43 |
| Appendix 2 - SWOT Technique |
46 |
| A Marketing Perspective |
48 |
| Marketing Planning & Dynamics |
68 |
| Organisation Strategic Driving Forces |
74 |
| Organisation Enemies |
78 |
| Financial Statements |
80 |
| Working in a team |
92 |
| Leadership style and behaviour |
100 |
| Team roles |
108 |
| The Action Centred Leader |
119 |
|
| Team observations & difficulties |
125 |
| The Manager as a Thinker |
133 |
| Business Strategy & Marketing: An Overview |
145 |
| Characteristics & Myths of Decision Thinking |
147 |
| Managing a thinking team |
151 |
| Barriers to communications |
163 |
| Marketing Planning & Dynamics |
168 |
| Handling Problems |
174 |
| Organisation Enemies |
180 |
| Consensus working |
189 |
| Coping with conflict in discussions |
206 |
| Improving your communications |
221 |
| Transaction Analysis & Interpersonal Relationships |
230 |
| Managing change |
262 |
|
Reference manuals (and work books) can be structured to support separate experiential learning modules. Some forty generic subjects exist within our materials library upon which to draw.
Other subjects that could be contained within a business programme include Personnel Management (HRM), Purchasing (including Negotiation), Customer Care and Presentation skills. |
